Sunday, February 16, 2020

THTR 201 Production Response Essay Example | Topics and Well Written Essays - 500 words

THTR 201 Production Response - Essay Example Mr. Darcy is not an easy man to love and at first is graceless and stiff making Elizabeth to be prejudicially inclined to make unwarranted observations towards him. The development of this love and attraction between Darcy and Elizabeth commences with the refusal by Darcy to have a dance with Elizabeth, which would be followed, later by Elizabeth’s passionate refusal to his initial proposal at a wonderfully wet rainy scene. Though female characters dominate the play, there are strong performances by males as shown by the sycophantic Mr. Collins and the commanding and all-powerful Mr. Bennet. Mr. Collins shows in the play that all the six women from Bennet’s household will be under his command and mercy as he stands to inherit the entire estate which makes the senior Mrs. Bennet to try and find means of safely marrying off their other daughters. My three favorite characters are Elizabeth, Darcy and Mrs. Bennet as they clearly give credence to the name of the play, which is pride and prejudice. Elizabeth and Darcy are very quick to judge someone else and are proud emphasizing the human natural instinct to judge quickly on the first impression. Both the eventual two lovers have strong negative first impressions of each other and people in general and it becomes more fun when they get over their pride and come together at the end of the play. Mrs. Bennet is equally my favorite character as having known the character of Mr. Collins; she endeavors to ensure that her remaining five daughters have the best in life and would want them to be safely married off. These characters of being proud and prejudicial to others also apply to me as in most instances, I have always been proud and make perception of people even before knowing them. The major theme in the story â€Å"Pride and Prejudice† is love as it is a courtship between Elizabeth and Darcy and these two have to overcome numerous

Sunday, February 2, 2020

Mary Todd and Abraham Essay Example | Topics and Well Written Essays - 500 words

Mary Todd and Abraham - Essay Example The letter reveals that the First Lady was more than a wife to the President. During that time, she was also his adviser, assistant, and bearer of blessings for the people. Where Abraham cannot be, Mary Todd is there so that the people will have someone to talk to about their problems and woes. Mary Todd is given the liberty to act out on her own, but she does not abuse it and still calls to Abraham for the final say. Their relationship as a couple and as partners is a healthy give-and-take one. The letter reveals that Abraham Lincoln regards his family just like he would do his country. Mary Todd knows that Abraham is not accustomed to writing, yet she still writes to update him, and although no reply is imminent, she still intends to tell him what is going on with their family. In return, Abraham expresses his love for his family by making sure that they are well and that they have everything that they need. When Mary Todd asked for money, she assumed that Abraham will send it, whi ch means that Abraham tends to their needs just like he oversees the needs of everyone. After reading the letter, it can be concluded that the study of primary documents is important because it conveys a lot about the writer of the letter and the intended recipient.

Saturday, January 25, 2020

The Marketing Planing Process Marketing Essay

The Marketing Planing Process Marketing Essay Just as a healthy skin requires the proper pH balance to flourish, a strong brand like NIVEA requires a marketing plan that must find the right balance to built consistency all around the world. Beiersdorf the German manufacturer has mastered this balancing act with all the skill of an Olympic gymnast. This has made NIVEA the most recognised skin and beauty care brand in the world NIVEA crà ¨me was first introduced by Beiersdorf in the year 1911. Beiersdorf, founded in 1882, has grown to be a global company specialising in skin and beauty care for men and women. NIVEA, one of the oldest and biggest cosmetic brands in the world has successfully transformed itself from a single skin care brand to a trustworthy and contemporary personal care brand for all family types. The brand stretched itself by sub-branding to many new segments, always nursing the core mother brand NIVEA. NIVEA brand has now extended to more than 15 products ranges extending from sun care to facial moisturisers, deodorants and shower products. Beiersdorfs (BDF) Cosmic division decide to have an eye the NIVEA brands growth since last few years. NIVEA is the largest cosmetics brand in the world and it competes against the major brands from the European markets. South and Central America, Eastern Europe, and Asia were the new targets of company to expand the NIVEA brand. NIVEA had created a number of new sub-brands that broadened the companys offerings. Sales in Beiersdorfs cosmic division is primarily driven by NIVEA, grew from à ¢Ã¢â‚¬Å¡Ã‚ ¬1.4 billion in 1995 to à ¢Ã¢â‚¬Å¡Ã‚ ¬3.8 billion in 2005.Source http://www.thetimes100.co.uk/ NIVEA is coming up with a new range of MEN care products NIVEA for MEN Q10 range. This report will start with a situational analysis and then will conclude with a marketing plan for NIVEA. SITUATION ANALYSIS Macro environmental factors for NIVEA are analysed to carry out the situational analysis. The PESTEL factors are: POLITICAL Government stability Foreign trade regulations and taxation policy Privatization and the Security measures For NIVEA and skin and beauty care industry the political factors can be: NIVEA as a skin care industry manufacture must produce safe products that do not contain any harmful substance or are harmful for the consumers. For example SAFETY ASSESSMENTS-The manufacturer or supplier of the cosmetic product is responsible for ensuring it is safe and each cosmetic must be assessed for safety by a duly qualified safety assessor before it is made available to the public.(Ref 1) Foreign Trade Policies and regulations over the imports/exports of products can act as a barrier for such companies. For example in countries like Iraq there may be high taxes on import of such goods or if the company plans to open a manufacturing unit in a country the political laws may not permit to do so The political challenge is that NIVEA needs to follow the all the different government leadership styles in various countries where it performs its operations. As in some countries the availability of raw material or some drug content to be used in manufacturing may not be allowed to produce or import. ECONOMIC Interest Rate Unemployment and inflation For NIVEA and skin and beauty care industry the economic factors can be: Due to the volatile interest rates and the slump in the financial markets in 2007 most of the companies had to face financial crisis. NIVEA also had to make sure that these factors do not affect the sales and lead to crisis. NIVEA has to abide by (The Control of Misleading Advertisements Regulations 1988) and follow the rules set by Advertising Standards Authority. Their adverts should be clear and not mislead the consumers. The rise in the inflation rate resulted in a strong dip in the overall sales of the company. The pressure on prices generated by increasing competition in the premium skin and beauty care market resulted in reduced prices and hence reduced profits. This was a major concern in the company and also the industry. SOCIAL Population demographics Income distribution Lifestyle changes and Consumerism. For NIVEA as skin and beauty care product manufacturer the social factors could be: Consumers have become more cautious about their skin and the way they look. Men/Women both equally are paying more attention towards their looks and are keen to use the products that could help enhance their skins textures. The income distribution plays a very vital role, NIVEA has tried to target consumers at all the different levels from 18-60. Deodorants and other facial products are used by customers of 25-50 years of age irrespective of the gender. Men use after shave and balms to have smooth shaves and looks. On the other hand women use facial creams to have soft skin and glowy looking skin. Anti wrinkle and crà ¨me for aging skin is used to target customers between 40-60 and irrespective of the gender. Different age groups use different products for their beauty and needs. NIVEA has targeted women from 13-19 with its NIVEA Visage, NIVEA for MEN exclusive men products like shaving gels, roll on, after shave balms etc. A large range of products is available for women from 25 45 years of age from NIVEA. TECHNOLOGICAL Speed of technology Rates of obsolescence Government and Industry focus on technological effort For NIVEA as skin and beauty care product manufacturer the technological factors could be: The rate at which the technological advancements take place, companies like NIVEA also has adapted quickly and improved its innovation by using better technologies and doing a lot more research. It may be possible that due to environmental factors some changes may be done in technology to save environment. For example NIVEA continuously works with its Research and Development team to make products that more useful for consumers and least harmful for environment. Technological advancements can help NIVEA to work with better manufacturing processes and units. ENVIRONMENTAL Pollutant problems Waste disposal Environmental pressure For NIVEA as skin and beauty care product manufacturer the environmental factors could be: The ambitious Environmental Protection and Occupational Safety Management System at Beiersdorfs Chilean Affiliate is being successfully adhered to in practice. This was the result of the review of the Modules I and II during the first ESMAS audit in May 2007.(Ref 3) Many different Organisations for animals keep a track that in manufacturing of such products animal prosecution is not included or animals are not used for testing purposes. Some countries have even banned these methods and impose heavy dues on the companies who follow those practices. (PETA) In the 2009 reporting year, the audit team witnessed first-hand the quality of the environmental and occupational safety measures in place at four Beiersdorf locations. During the multi-day Environmental Protection and Safety Management Audit Scheme (ESMAS) audits, the team inspected and certified Beiersdorf plants in Spain, Mexico, Thailand and Indonesia. The results were a success: all production sites were in full compliance with the international ISO 14001 (environmental safety) and OHSAS 18001 (occupational health and safety) standards for environmental and occupational safety management systems. (Ref 3) LEGAL Consumer Product Safety Act (1972) Fair packaging and labelling act (1966) Federal Trade Commission Act(1914) Magnuson-Moss Warranty Act(1975) For NIVEA as skin and beauty care product manufacturer the legal factors could be: Legal factors may include government laws, labour laws that can affect an organization: There are many laws that affect the trade practices that all the companies have to follow, NIVEA also follows all the legal issues that do not violate any act. NIVEAS CURRENT MARKETING STRATEGY NIVEA FOR MEN promoted the new launches of its products through a mixture of above the line and below the line promotion. The use of sport was a key element here, NIVEA FOR MEN supported football events at a grass-roots level through its partnership with Power league to build positive relationship with men. This helped create strong Brand Affinity for NIVEA FOR MEN among men and drive the sales. Ref 4. Above the line promotion included television and cinema adverts, this reached a wide audience. By using links with sport, NIVEA FOR MEN aimed to build a positive male image associated with male facial skin care. SWOT ANALYSIS STRENGTHS NIVEA has a good reputation and brand name. NIVEA is a Global Brand with ability to act local. The Marketing staff with the skills to help promote the above mentioned products effectively. WEAKNESSES Target customer and product range relevance was still not established. The sales and marketing techniques used by NIVEA FOR MEN was not defined clearly. OPPORTUNITIES NIVEA FOR MEN saw a rise in market share, hence an opportunity to increase the market share. Product line can be extended to procure more market share. New products could be introduced as men started buying more advanced products. Women could be targeted as they but products for men. THREATS: Cost of products and sales promotions have become the drivers for sales. Risk of competitors, since some of them have substitute products for support. Improved RD have increased the costs of the products. Lack of innovative products for men. MARKETIN PLAN FOR NEW NIVEA FOE MEN REVITALISING Q10 RANGE NIVEA FOR MEN are coming up with NFM Revitalising Q10 Range, which would help them to increase UK male skincare market. In relation to the above, a marketing plan has been developed. Source- http://www.dsh.cn/en/images/resource02_pic1.gif Set Objectives Setting clear objectives results in a successful marketing plan that must fit overall strategy of the company. In terms of NIVEA their goals were clearly defined as to continuously increase the market share in all areas through qualitative growth and to further improve our strong earnings situation. They also intend to achieve these objectives by continuing to successfully implement their Passion for Success Consumer Business Strategy. (Ref 6) MARKETING OBJECTIVES To expand the current NIVEA FOR MEN To sell more and more NFM products to women. To create NFM brand image as a reliable, user-friendly and good value for money product and to strengthen the brand value. To create oneness in the brand. MARKETING STRATEGY Focus on product development combined with an emphasis on consumer needs is a key differentiator for NIVEA FOR MEN. Strategy would emphasis on promotion of NFM products using the right marketing mix. Choice of Markets: To grow its market share and develop its product range NIVEA has chosen product development as the growth strategy. NIVEAs researches have shown that men mainly wanted skincare products that protected the face after shave. Men are willing to buy products that helped calm and soothe irritated skin caused by shaving. So this is how NIVEA came up with idea to target MEN and develop products that could fulfil the needs of men all over the world. Sales of male skincare products have grown steadily since the launch for NIVEA for Men in 1998 and 2003. The market in 2008 was worth over 117 million pounds with male facial products worth 49 million pounds. (Ref 5) Segmentation: Nivea for Men has segmented its customers on the basis of age, gender and occupation. Gender NIVEA for Men as the name suggests is an exclusive product for men. The range contains all the male products like face wash, deodorants and roll-on, shaving gel, after shave balm, moisturiser, and shower gel. Age NIVEA for MEN the new range should be targeted for men from 18- 25, 25-35 and 35 55. Income- All NIVEA for Men products are not very highly priced, keeping in mind the target customers. But some rechargeable shavers are in the premium segment for NIVEA which is targeted on 25-40, young working professionals. Generally NIVEA has targeted customers who are working professional and they need to socialize in everyday life for their business and they need these products everyday. Shaving gels, post shave balm, roll-ons and moisturisers. Targeting: On the basis of segmentation we will target the current customers of NIVEA for Men those who have been using NIVEA products already. Secondly we will also try to capture new customers who are using the substitute products on the basis of value of NIVEA for Men products and effective prices. Brand Positioning : The NIVEA for MEN Revitalising Q10 range is for the skin care to look bright , healthy and revitalised. With competitive pricing as compared to the competitors NIVEA for MEN can create a unique position in market. The formula for Q10 range is unique which contains no alcoholic content which gives it an edge over the similar products from competitors in the market. So NIVEA for MEN can position itself as the only for men exclusive range with reasonable price adding value to customer both in terms of quality and money. THE MARKETING MIX http://www.netmba.com/images/marketing/mix/mix.gif The right combination of marketing mix that is Product, Price, Place and Promotion can provide a brand the right strategy to target its customer. Let us define the marketing mix for the new NIVEA for MEN Revitalising Q10 range. The NIVEA for Men is in the launch phase of the Product Life Cycle so the product boundaries and features must have a clear definition. http://www.thetimes100.co.uk/case-study-the-use-marketing-mix-product-launch-87-303-3.php Product Customer Solution: The company has made the new NIVEA for Men range more effective and consumer-friendly. Research Work: To know what its customer wants NIVEA conducts researches through: Focus groups to listen to customer directly. Product testing with customers in different markets. Through their website a special section WHAT MEN WANT. Variety: NIVEA for Men has come up with the fuller range of products for men keeping in mind that what men want. It has NIVEA for Men eye roll-on, face wash, post shave balm, shaving gel and moisturiser. Quality: NIVEA for Men has come with a product range that provides unique quality of Q10 revitalising coenzyme that is very essential for skin. This provides NIVEA with a competitive advantage to beat the competition. Packaging: For Packaging NIVEA for Men can go for large packs which use minimum of plastic and that too recyclable. The packaging must include The packaging includes: Brand Name Instructions The Company Address Ingredients Safety Hazards Bar Code NIVEA has clearly understood the needs and wants of its male customers, there problems and so have come up with a complete solution to customers needs with the new NIVEA for Men Q10 Revitalising range of products. Place Convenience: For customers convenience it is important that the product is in range of customers that is easily approachable. Keeping in mind the target customers NIVEA for Men must aim to use as many as relevant distribution channels. Using distribution channels as B2B strategy so that the product reaches the point of sale. Main sales can be retained through large retail store and chains. Already NIVEA has different sources of sale for B2C like Boots, Tesco, Sainsburys, Superdrug, Waitrose, ASDA, Wilkinson, Morrisons, Body Care, and Savers.(Ref 7) Making availability of NIVEA for Men products at wide range of stores ensures the customer reach to these products hence customer convenience. NIVEA products are also available on AMAZON.co.uk so even more customers can be targeted through e-marketing and e-sales. Price Customer Cost : there are many factors like cost of production and transportation that affect how the product is finally priced in the market. As the product is for consumers so it must provide the right value for money to the customers in the market and attract them to buy these products. For NIVEA for Men in the launch phase NIVEA should follow the Market Penetration Pricing. The price of NIVEA for Men products would be low initially to attract maximum customers and capture a large market share. NIVEA for Men can also price its range on competitive base. As competition there are substitutes but are priced highly in the market so a lower price would help NIVEA for Men to gain competitive advantage over its competitors. Promotion Communication: With promotion we can tell are customers that what we have for them and persuade them to buy those products. For promotion NIVEA for Men can implement two types of promotions. Direct Promotion With the direct promotion that are directly paid NFM can go for TV Advertisements, Newspaper Advertisements. Indirect Promotion NFM can organise events for B2C and trade fairs for B2B customers. With Public Relation NFM can go for Press Releases where NFM can target large audience. Sponsoring some events like sports, for example NFM can join the LONDON Olympics 2012 specifically targeting the male Olympic Games. NIVEA can come up promotional campaigns with mobile services company to send promotional texts to all their customers. Distribution of free samples at beginning stage of product launch. Association of the brand with social site like facebook and twitter. Implementation of the Marketing Plan This is the most important phase of a marketing plan. A marketing plan has a defined time so for the above plan we can recommend a time of 1 to 3 years which will include all the research work and later implementation. So the implementation would start with: Research Work: Primary Research from Surveys, Questionnaire and Focus Groups that will provide us with Qualitative data. Secondary Research from the existing data of company; the sale over the year and other promotional expenses. Financial Statements providing the budget for further market research and marketing plan. Forecasting the sales and the cost associated with it. We need to keep in mind the challenges we can face during the implementation of Marketing Plan. Customers may start avoiding the product in case of excessive promotion. Customers may perceive NIVEA for Men as a poor quality product as initial prices will be low due to the launch. Competitors may come up with similar range and price. CONTROL In order to properly control our marketing plan we should: Regularly monitor the progress. Is the plan working or not. Monitor the sales , revenue generated, Return on our investments, customer satisfaction levels through researches and repeat purchases. Employees must be rewarded for achieved objectives. Employees are the main working force behind the plan so employee satisfaction with appraisals and rewards must be done. Market and customer choices changes every minute so regular market researches would help NIVEA for Men to rate their product in market. Any plan needs time to succeed; short term failure should not be taken as the final result. The success of marketing plan depends upon company , people and a smoothened blend between both to achieve the targets. Knowledge of targets and strive to achieve them creates endless possibilities of success. Sample Advertisement- Ref -8 http://www.youtube.com/watch?v=Kq70_xdZBxw CONCLUSION The main focus during the launch of the new NIVEA for men would be the mindset of the main target market. An efficient promotional activity along with sales promotion would be used for the launch. This will help to increase the market share and also would affect the overall sales of the NIVEA and the NIVEA FOR MEN range of products. NIVEA has realised that skin care and beauty products that were associated with women, is a thing of past. In todays world even men have started using these products and there is a major gap in the industry for men products. Hence NIVEA has come up with a all new mens range and get the maximum share in the market. Efficient advertisement in all the mediums will be used and so that will help further boost sales and increase the performance and quality perception in the minds of customers which will help also in the positioning product in the marketplace. CRITICAL REFLECTION Todays world is a digital world where a small number people can become voice of thousands and millions. So is the dynamic nature of marketing which has changed its face with changing global business environment. No more are the traditional methods of marketing followed. Marketing is totally customer centric where the aim is to get as close as to the customer. Companies have not limited themselves to a single state, country or a single continent. The greed for progress has made the companies go global. So has the marketing environment and need to market has changed as per the demand and change in customers who are spreaded globally. Companies change their strategies as per the country they are doing business in. For example Mc Donald does not provide beef or ham burgers in INDIA as it is against the choice of the customers. Keeping in mind the customers requirement the apt marketing plan is made. The plan whose outcome matches with what the customers desire. NIVEA as a company provides its customers with Innovative Skin and Beauty care. NIVEA has emerged as the most recognised skin and beauty care brands in the world. Keeping in mind what its customers want NIVEA does regular research work to provide the right value added product to its customers well then let it be NIVEA female range, NIVEA Visage or NIVEA for Men. Extensive Research and Development, wide range of products, top quality and environment friendly procedure and need satisfying products; these all act as a resource and capabilities of the organization which offers value to its customers. Its been an experience to develop a marketing plan for a company. With the development of the marketing plan I have come across the fact that marketing is a critical part of a business plan. Knowledge Gained With this assignment I have learned the minute details of marketing. Customers are the drivers of the market. How is a customer convinced to buy a product ? The use of different models to enhance the sales and give value to the product. VALUE TO CUSTOMERS Today most of the companies are dropping their brand value dramatically as they are moving away from satisfaction of customer needs and wants. The customers want best value for money and want to be loyal to their brands in this tough economic era. Nivea is continuously trying hard to adapt itself to customers need and offer value to them. They are doing so by launching new range of products and re-launching the existing ones. They are strategising themselves by reaching directly to customers and getting them to test new and improved products. They are focussing on the customers and are trying to create tangible human experiences across all marketing touch points. Their strategy states: Be honest about who you are and where you sit on the customer-focus spectrum Listen to your customers-what is good for your customers and if you are not valuing them what are you loosing. In this tough economic climate, resonate your customers and offer relevant value proposition. Hero your products in order to build ongoing relevance and value with the customers. Evaluate, Innovate, Listen and Communicate. The company focuses on the fact that they want their customers to be more of something that could play a role in the consumers life than selling a cure for a problem. They want their product to be an integral part of customers day to day life. They value their customers because they believe that the customers warm feeling towards the brand might turn into higher sales down the line. Providing value to customers is like putting money in the bank, this helps in repeat purchases, customer retention and positive word of mouth which ultimately leads to new customer acquisition. This helps the firm to secure their future in the market. The companies today are adding value to their customers because of the fact that Marketing strategies have changed. Today the focus point is the customer. The difference in todays marketing strategy and old marketing strategy has been stated below. OLD MARKETING SHORT TERM FOCUS. MARKETING MIX. PRICE AND QUALITY SENSITIVE CUSTOMERS. ALL CUSTOMERS EQUAL. MASS MARKETING. AGRESSIVE MARKETING. TRANSACTION PROFIT. NEW MARKETING LONG TERM FOCUS. INTERACTIVE MARKETING. VALUE CONSCIOUS CUSTOMERS. ALL CUSTOMERS NOT EQUAL. INDIVIDUAL MARKETING. SERVICE FOCUS. CUSTOMER LIFETIME VALUE. Value to customers lead to creating value for products and services. Nivea recognizes the role of its customers in developing its strategy. They believe that working on customers insight has led them to explore themselves beyond their existing comfort zone. LEARNING OUTCOME It is said that the more detailed information that has been collected and the more planning that has been done ahead of time, the faster and the more pleasant the trip. This works well for launch of any product by any company. One of the most fundamental features of any successful Business is creation and implementation of its business plan. We being the future entrepreneurs of tomorrow should have complete knowledge of the Start-Up Plans of any business and it was through this module that I learned about writing a Marketing Plan for any product in any business environment. The Marketing Management Module helped me learn ways to write a plan which should be both analytic and fundamental. It made me learn that the Business Plans requires a degree of expertise in Marketing Principles and Forecasting as well as the ability to gather and interpret relevant research data and formatting it the right way. Initially we just had theoretical knowledge about business plans but this module helpe d us think virtually and bring our knowledge into practical sense. Both module and the assignment proved to be very productive and helped me learn the essentials of a marketing plan. It helped me in bringing out the best through extensive research and exploring the data. A Marketing plan is the base of any business enterprise. Whether it is about launching a new product in the market or expansion of market of an existing product. A number of steps are involved in writing a Marketing Plan which should necessarily define the target market and should understand its needs as well. While doing this assignment on Nivea I conducted a clear and succinctive market research. I worked well on the collection of data and researched in depth on the techniques of writing a Marketing Plan which were taught to us in the Marketing Management Module. Today I have realised the fact that writing a Marketing Plan is a challenging job but taking up this one was worth the effort.  This was the learning experience of a lifetime.    A Marketing Plan runs the gamut from being creative to being pragmatic, but it should be written in a style which will be most receptive for evaluation. I managed to do the same by following all the steps involved in writing a Marketing Plan. Marketing Plan has the following elements which involve Executive Summary, Situation Analysis, Marketing Objectives, Target Markets, Marketing Mix, Marketing Budget and the implementation of the Plan as a whole. The first and the foremost step was introducing my parent company which is Nivea. The introduction defines as to what the company is and where will its product stand in the market. Next was Strategic Analysis of the company which was done using PESTEL analysis and SWOT analysis. SWOT made me understand the Strengths, the Weaknesses, the Opportunities which the company can make use of and the Threats which the company might face in the long run. The PESTEL made me realise the factors which affect the company in its establishment and the w orking. All these factors are very essential to keep in mind at the initial stages of the launch as ignorance of any of these might result in a number of pitfalls. The next step involved defining the Marketing Objectives of the new product which is to be launched. The marketing strategy helped me define why and how the plan would work in relation to all the factors influencing the business entity. I emphasised upon Product development of the new range and the Marketing Mix it would follow. This involved taking into account the companies resources, finances and controls. I tried not deviating myself from the path by keeping regular reality checks. These reality checks are very important at the time of making the Marketing Plans as this would help the firm overcome any pitfalls at the time of execution of the Marketing Plan. The last step was the implementation of the Marketing Plan in which I was sure as to what I was actually trying to achieve for my new series. I kept my central aim visible in order to minimise all the distractions and distortions which would frequently arise. Keeping the aim right is the key to success in the implementation of the Marketing Plan. To conclude I can say that I tried bringing together the Uniqueness and the Passion. Uniqueness so that people get what I want to offer them and Passion to enjoy selling what I want to sell. The Marketing Plan for this product would come into action soon and would help the product attain a good market position in the long run. This would surely help the product attract new customers and create wider market for the product. The brand name NIVEA would also be benefited by the launch of this product as this would add to its goodwill. I would conclude by saying that this assignment required a lot of effort but the effort proved to be fruitful. à ‚  

Friday, January 17, 2020

Obesity Essay

Obesity is an eating disorder and a condition where your Body Mass Index (BMI) is 30 or greater. It is genetic or it depends on your eating habits. This can affect your mental, psychological and physical health leaving you with inabilities to cope up with your daily life. The causes that affect people include lack of breath, having difficulties to sleep, increased sweating, snoring, inability to cope with sudden physical activity, feeling very tired and fatigued every day, and finally back pains.Some symptoms include high blood pressure, high cholesterol problems, heart diseases which lead to heart attacks and fatal strokes which can make you disabled are mainly caused by your inability to exercise . People may have lack of breath because when they breathe, they might not get back enough oxygen for it to go all parts of the body. They might have difficulty to sleep due to lack of breath, snore loudly since they get very tired easily. They get fatigued really easily because they donâ €™t have a lot of energy. They have back pains because they might need to walk a lot.They might have long term problems like high blood pressure, cholesterol, heart attacks and fatal strokes because of their eating habits and their inability to exercise. Obesity can be overcome through a technology called adjustable stomach band which is the safe process replacing stomach stapling as it is very unsafe. Gastric Banding is when they attach a band to your lower part of the torso and they tighten. This works because it triggers your senses not to eat food which makes you thinner and light. After the procedure, which tkes an hor to complete, the doctor can adjust the band so it keeps the size of your new smaller body.Gastric Balloon is a non-surgical way of overcoming obesity. The put a tiny balloon in your mouth and they make you drink a special liquid called â€Å"sterile saline fluid† to expand it. When the balloon is full it will float freely in your body. It takes about s ix months to complete as it is not as effective as gastric banding. This can also cause many health threat as mentioned above. Another process that can help overcome obesity is gastric stapling surgery. It works by them stapling 2 special staples which creates a small pouch where they put a gastric band according to the size you want your new body to be.This solves the problem because it help you to resist eating fat foods and tells your body to work out more. After the procedure, they remove the staples but the band still stays for two more weeks to ensure your body size remains the same. It is very unsafe as it has caused many fatalities as they staples came out and they stomach burst. This is also referred to as gastric stomach stapling. I chose gastric sleeve as it is safe compared to other processes used to lose weight and get rid of your weight pretty slowly compared to other procedures like gastric banding and stapling.It helps you lose the weight faster but is more expensive . It is less complicated rather than stapling your stomach through staples and ensure you out the staples in the correct position and place the band in the correct part and they make it the correct length depending on your weight and BMI. The Gastric Sleeve is used for people who have a BMI of more than 38. It is used to loose weight extra fast as it keeps only 25% of your original body size. The Neel Bagai 8. 4 (T3) procedure takes about a year and a half to complete. It solves the problem by losing 3/4 of your weight.Positive Impacts of Gastric Sleeve: It is safe to do as it is less complicated as they don’t have to cut anything or place anything You don’t need any special devices like a gastric band while the surgery is going on. Negative Effects of the Gastric Sleeve: This has many side effects like you start vomiting, diarrhea and dumping syndrome by becoming moody and your attitude starts to change. Effects: This affects the economy because it costs about US $10, 000 for the surgery but of you need to do gastric banding surgery afterwards, you need to pay an extra $7,000.You even need to take both medical and life insurance, which is optional. Doctors recommend it as it can have medical effects on you. This affects the world socially as you might have to take some time off work to see doctors biweekly for them to see if any problems have occurred with the gastric sleeve. He will even question you about you going through any side effects. After every two months, with the results, he will decide if the gastric sleeve will need to be removed from your torso.

Thursday, January 9, 2020

Causal Determinsim - 1448 Words

Causal determinism is the concept that preceding causes give rise to everything which exists such that reality could be nothing but what it is. Science depends on this idea as it aims to find generalisations about the conjunction of certain causes and effects and thus hold some power of prediction about their future co-occurrence. However, in human interaction people assume each other to be responsible for their acts and not merely at the whim of causal laws. So the question which troubles philosophers is whether causation dictates entirely the course of human action or whether we as agents possess some free will. I will argue that free will is an inescapable illusion of the mind, something which never did nor ever could exist under†¦show more content†¦Disregarding its impossibility, a society without reactive attitudes would not be a desirable one as these attitudes serve a socially beneficial purpose. (Fischer. 2005. pp. 37-57) I believe that the same principle applies t o free will. The chemical, social and biological factors which spur our actions are rarely obvious to us and the notion of free will provides us with a satisfying explanation for the actions they produce in us. Taylor judges the different beliefs about the existence of free will against his introspective observations. He feels that he deliberates - an activity which would only be possible if choices concerning his future acts were ‘up to’ him. Additionally he believes that some acts are up to him, whether he deliberates on them or not. However, free action, the ability to act without impediment or compulsion, is not the same as free will. An individual could be free to act yet her actions could still be entirely causally necessitated. Additionally, if an agent’s future actions were predetermined, she could never choose them herself so deliberation would be futile. Simple indeterminism does not offer any more viable explanation for Taylor’s convictions because if people’s actions were totally uncaused, they would hold no control over them. No agent could will her hand to move for she would have no effect on the action of that hand. Thus both determinism an d its opposite are inconsistent with Taylor’s preliminary

Wednesday, January 1, 2020

The Columbian Exchange - Free Essay Example

Sample details Pages: 2 Words: 487 Downloads: 4 Date added: 2017/09/20 Category Environment Essay Type Argumentative essay Did you like this example? The Columbian Exchange is the exchange of plants, animals, food, and diseases between Europe and the Americas. In 1492, when Christopher Columbus came to America, he saw plants and animals he had never seen before so he took them back with him to Europe. Columbus began the trade routes which had never been established between Europe and the Americas so his voyages initiated the interchange of plants between the Eastern and Western Hemispheres, which doubled the food crop resources available to people on both sides of the Atlantic. When the Europeans explored the Americas, they were introduced to new plants, foods, and animals, as well as riches and land. Foods such as corn, white and sweet potatoes, beans, tomatoes, cacao, fruits, peppers, peanuts, sugar cane, and tobacco were many of the new foods enjoyed by Europeans. Some animals such as wild turkeys, llamas, and alpacas, were brought back to Europe. Native American Indians traded furs with the Europeans, which were lux ury items throughout Europe. It should no longer come as any great surprise that Columbus was not the first to discover the AmericasCarthaginians, Vikings, and even St. Brendan may have set foot on the Western Hemisphere long before Columbus crossed the Atlantic. But none of these incidental contacts made the impact that Columbus did. Columbus and company were bound to bring more than the benefits of Christianity and double entry bookkeeping to America. His voyages started the Columbian Exchange, a hemispherical swap of peoples, plants, animals and diseases that transformed not only the world he had discovered but also the one he had left. The Old and New Worlds had been separated for millions of years before this voyage (except for periodic reconnections in the far north during the Ice Ages). This period of separation resulted in great species divergence and evolvement. There were still many similar species, such as deer and elm, but Europe had nothing like hummingbirds, ratt lesnakes, and hickory and pecan trees. The Columbian Exchange is the exchange of plants, animals, food, and diseases between Europe and the Americas. In 1492, when Christopher Columbus came to America, he saw plants and animals he had never seen before so he took them back with him to Europe. Columbus began the trade routes which had never been established between Europe and the Americas so his voyages initiated the interchange of plants between the Eastern and Western Hemispheres, which doubled the food crop resources available to people on both sides of the Atlantic. When the Europeans explored the Americas, they were introduced to new plants, foods, and animals, as well as riches and land. Foods such as corn, white and sweet potatoes, beans, tomatoes, cacao, fruits, peppers, peanuts, sugar cane, and tobacco were many of the new foods enjoyed by Europeans. Some animals such as wild turkeys, llamas, and alpacas, were brought back to Europe. Native American Indians traded furs with the Europeans, which were luxury items throughout Europe Don’t waste time! Our writers will create an original "The Columbian Exchange" essay for you Create order

Monday, December 23, 2019

The Economic Impact Of Illegal Immigration - 1603 Words

Abstract This paper examines the economic impact of illegal immigration in the United States. This country was built with the help of millions of legally admitted immigrants, however today illegal immigration is a controversial topic. Despite the illegal status, millions of men and women work and contribute to local, state and national economies. An accepted idea is that most of the illegal immigrants cross the Mexico-US border, therefore most of the illegal immigrants should be Mexicans or from South America. Is this true? Are there official numbers confirming this impression? Another relevant question is if the illegal immigrants leave their countries with the only intention of work and make a decent living, or they have other intentions coming to America? If millions of people want to work then it is undeniable that such a large work force would have an impact in the country’s social structure and especially in the economy. Economic Impact of Illegal Immigration in the United States As an adult immigrant I had the opportunity to experience what it is to leave my country and come to America with dreams, hopes and ambitions. I had the opportunity to stay and become a citizen, with the intention of being a productive member of this society. However many immigrants entered the country illegally or they remain in the country longer than allowed. They are known as illegal immigrant, illegal aliens, illegals or undocumented immigrants. Even though some people claim technicalShow MoreRelatedThe Economic Impact Of Illegal Immigration1520 Words   |  7 Pagessection-04 November 19, 2014 Illegal immigration Economic impact of illegal immigration The idea of illegal immigrants has been tarnished by the media. The first thought that pops in to our minds when the topic of illegal immigrants has been brought up is the fact that these people take all the jobs and depress the economy of a country. They have always carried with them a negative connotation, especially in countries like America. This conservative view of illegal immigration has hijacked the minds ofRead MoreThe Economic Impact Of Illegal Immigration902 Words   |  4 PagesThe economic impact of illegal immigrants in Texas has brought concerns for the state s economy. Such as opportunities, health care, and education. Illegal immigrants contribute both positively and negatively to the Texas economy. They contribute positively by paying for taxes such as sales taxes, health taxes and taxes imposed on items. The negative impacts these immigrants have on the Texas economy seems to overweigh these positive impacts. Their presence has made general wages go down for unqua lifiedRead MoreIllegal Immigrants Are Good For The Economy Of The United States1250 Words   |  5 PagesStates, the country has attracted immigrants from different parts of the world. Illegal immigrants form the larger proportion of the immigrants into the United States. Policy analysts, government officials, as well as scholars have sought to ascertain the political, social, and economic impacts of the illegal immigrants (Hanson 11). Particularly, there has been raging debate regarding the economic impact of illegal immigration to the United States of America. It has become a matter of debate and studyRead MoreImmigration On The United States1302 Words   |  6 PagesImmigration Rights in the U.S. Immigration has occurred in the U.S. for for many years. Some say it’s the foundation of our country. America is the country where people leave their own country to live. People would leave due to mistreatment, hunger issues or job opportunities. America is known for starting over or accomplishing dreams, so immigrants travel over to follow those dreams. People emigrate from one country to another for a variety of complex reasons. Some are forced to move, due to conflictRead MoreWhat I Learned From The Group Project On The United States Illegally By Their Parents Should Be Deported Essay1575 Words   |  7 Pagescitizenship which is in opposition to my thoughts. My view for path to citizenship is based more on impacts to the children and ensuring they are not negative. What surprised me first and foremost was that the research didn’t provide me a clear answer that supported or refuted my view. There is no clear answer, both sides have valid opinions, and there wil l be both negative and positive impacts. No matter what course of action is taken, the most important consequence is that the children are notRead MoreOpen Border Policy and Illegal Immigration1844 Words   |  7 Pagesï » ¿Open Border Policy and Illegal Immigration Introduction Immigration is one of the contentious issues that continue to elicit mixed reactions from different parties. In most western economies, debates on immigration policies have been on the rise in the recent decades. Whereas the international human rights have confirmed that freedom of movement is one of the basic human rights and hence no one can be deprived, most governments have put restrictions on immigration. Furthermore, the enactmentRead MoreEvaluating Arguments, Opinions, And Beliefs Project Essay1633 Words   |  7 Pagescitizenship which is in opposition to my thoughts. My view for path to citizenship is based more on impacts to the children and ensuring they are not negative. What surprised me first and foremost was that the research didn’t provide me a clear answer that supported or refuted my view. There is no clear answer, both sides have valid opinions, and there will be both negative and positive impacts. No matter what course of action is taken, the most important consequence I learned is that the childrenRead MoreIllegal Immigration And The United States1481 Words   |  6 PagesPurpose Statement Illegal immigration can cause substantial tension on the current economic configuration in a country. However, it can also, assist the said configurations by providing cheap and effective manpower at the same time. Contemporary study on political opinions concerning immigration frequently pits points of view highlighting economic self-interest versus cultural or ideological rationalization. They (studies) are also based on the particular immigration policy at hand at the time,Read MoreThe Devastating Impacts Of Illegal Immigration1368 Words   |  6 PagesDevastating Impacts of Illegal Immigration† If ever there was a polarizing problem growing in the U.S., illegal immigration is definitely exploding to the top. This issue is at the center of the political arena and debate. It has the heart and minds of the nation stirring. President Obama wrote, We have to deal with the 11 million individuals who are here illegally. We all agree that these men and women should have to earn their way to citizenship. But for comprehensive immigration reform toRead MoreDo Illegal workers help or hurt the economy1582 Words   |  7 Pagesï » ¿Do Illegal Workers Help or Hurt the Economy? While growing up in Mexico, I heard many stories of people who were going to work in the United States, some illegally, so they could provide a better life for their families. To them, they were going to the land of opportunity, where jobs were plentiful for people who were willing to work hard. They planned to go to the United States and do the work that Americans didn’t want, while getting paid more than they could make in Mexico. Many