Public Relations Situation Assignment Example | Topics and Well Written Essays - 1000 words

Advertising Situation - Assignment Example They could likewise solid hostile relying upon selection of words utilized corresponding to the way of life of the intended interest group. It ought to be noticed that social assorted variety incorporates contrasts in language, religion, convictions, social perspectives, race and ethnicity as verified by Chia and Synnott (2009). A portion of these components are anything but difficult to change and some are most certainly not. This implies the advertising experts ought to have the option to acclimate to the social parts of the different crowds of an association. Grunig and Toth (2006) clarify that they ought to have the option to show a mindfulness, comprehension and affectability to their societies and connections between the different societies. It ought to likewise be noticed that the crowd in advertising are progressively liquid and this requires satisfactory reaction to this. This must be accomplished if there is adequate adaptability among advertising to adjust to an evolving w orld. Viable advertising experts or divisions are those that have perceived and recognized the significant reality that separation is unfortunate for business. They ought to likewise have perceived the significance of exploiting a multi-social networks and how quick this open door is developing. Hain (2008) calls attention to that if advertising experts or divisions were to understand this, they would have the option to empower their organizations or customers to abuse the social decent variety in their general public or target area. As noted in the presentation, circumstance investigation is the place an association assesses the primary correspondence issues it faces. A mindfulness in social assorted variety builds the competency of advertising experts to take note of these issues and counsel associations on the best way to react... The paper makes an end that every association has its own desires, qualities and convictions that shape its advertising. Social mindfulness among advertising specialists is thusly significant in guaranteeing that the messages they give about the association reacts to social assorted variety while keeping up consistency with the convictions, qualities and desires for the association. For instance on the off chance that association has faith in and values an assorted workforce, at that point the organisation’s advertising office will have greater position to incorporate professionals from fluctuated foundations and stances. The paper favors that multicultural mindfulness builds the expert significance of advertising professionals. It additionally showcases them because of expanding request by numerous organizations to engage the nearby and worldwide multicultural networks. The paper depicts the primary concern behind varieties in culture is contrasts in viewpoints prompting contrasts in inclinations. This makes social mindfulness a basic competency among advertising professionals and the advertising office work force. The consciousness of social decent variety builds the expert significance of advertising specialists due to the expanding assorted variety both in the neighborhood and universal networks. So as to increase an upper hand and increment their pieces of the overall industry, advertising firms exploits the developing social assorted variety and targets or recruits individuals of outsider cause.

Born To Die by Lana Del Rey free essay sample

A significant number of you have heard the remix of Summertime Sadness played every day on the radio, however what number of you truly know the vocalist behind the remix? Lana Del Rey (or Elizabeth Grant) was a concealed pearl as of not long ago, when Cedric Gervais made a remix of one of her tunes on the Born to Die collection. Del Rey has been contrasted with Marina and the Diamonds, Lady Gaga, Lorde, Florence + The Machine, and numerous other extraordinary specialists. Obviously, Born to Die is one of her best collections for her verse decision, sound, and generally speaking enormity. Del Rey’s collection has a consoling sound that can quiet down anyone in trouble. One hear her out calming voice and you’ll be entranced by her. No boisterous and raving dubstep or shouting awesome music, simply quieting tunes playing out of sight. The vast majority of the tunes on the collection are about adoration or Del Rey’s life, as she uncovered in a meeting. Towards the finish of the collection her melodies begin to get dim and bleak, as though she lost the affection one who once brought her euphoria. The front of the collection appears to speak to the music well indeed, the perfect and fresh image of her resembles how she sings and how she introduces herself. This collection is ideal for youthful grown-ups or teenagers such as myself. I would download it, its value the cash. There is a perpetual chance on what you can envision her tunes are about. I would prescribe this to any individual who is searching for a bygone era, smokey voice collection.

What Unifies a School

What Unifies a School As we all know, the World Series is concluding, and most people around the University of Illinois are Cubs fans to some degree. I have not seen such unity in an institution since the Chicago Blackhawks won the Stanley Cup, and the extraordinary feeling this togetherness puts out on a campus is to be experienced nowhere else. From Wikipedia As I entered a class with many people I still do not personally know, I noticed many had on Cubs gear such as hats, jerseys, and jackets. With that, one feels a connection as if you have known everyone there for years. Amazingly, people even talk to each other more when they notice you are wearing fan clothing, as well. From MLB Also, when biking along campus, a student will notice the fan support in house windows, apartment balconies, and on cars. Being miles away from where the games are occurring, it seems as if you are right outside rallying together. Therefore, a campus such as Illinois provides not only a great academic atmosphere but also a strong atmosphere of community such as with the Cubs. The best thing, however, is when one goes to a restaurant and notices that they even support and broadcast the games of local favorite teams. Knowing that the establishments around you as a student feel similarly about the things you enjoy in recreation build instant bonds with you as a student. And so, when you walk around the entire perimeter of the school, it will not take long for you as a current or new student to feel a connection to the community already in existence. From a2ua Thus, the University of Illinois is a place where a student can find a sense of community in many ways when they see the strong followings for things such as baseball. When I transferred here, I knew instantly there were peoples with whom I could associate and, in the long run, work with  academically, as well. Jacob Class of 2018 I am a transfer student studying Engineering Physics in the College of Engineering. I started with the Illinois Engineering Pathways program through the College of DuPage. I am from Naperville, Illinois.

Why Vegans Dont Wear Silk

While its pretty clear to most people why vegans dont eat meat or wear fur, why they dont wear silk is less obvious. Silk fabric is made from the fiber thats spun by silkworms when they form the cocoons for their pupal stage prior to becoming moths. In order to harvest silk, many silkworms are killed. While some methods of silk production do not require the creatures to die, its still a form of animal exploitation. Since vegans do not use products they believe exploit animals, they do not use silk. How Is Silk Made? Mass-produced silk is made from domesticated silkworms,  Bombyx mori, that are raised on farms. These silkworms–the caterpillar stage of the silk moth–are fed mulberry leaves until they are ready to spin cocoons and enter the pupal stage. The silk is secreted as a liquid from two glands in the caterpillars head. While in the pupal stage, the cocoons are placed in boiling water, which kills the silkworms and begins the process of unraveling the cocoons in order to produce silk threads. Approximately 15 silkworms are killed to make a gram of silk thread, and 10,000 are killed to make a silk sari. If allowed to develop and live, the silkworms would turn into moths and chew their way out of the cocoons to escape. However, these chewed silk strands are much shorter and less valuable than the whole cocoons. Silk thread can also be produced by killing silkworms while they are in the caterpillar stage, just before they spin cocoons, and extracting the two silk glands. The glands can then be stretched into silk threads known as silkworm gut, which is used mainly to make fly fishing lures. Non-Violent Silk Production Silk can also be made without killing the caterpillars. Eri silk or peace silk is made from the cocoons of Samia ricini, a type of silkworm that spins a cocoon with a tiny opening in the end. After metamorphosizing into moths, they crawl out of the opening. This type of silk cannot be reeled in the same way as Bombyx mori silk. Instead, it is carded and spun like wool. Unfortunately, Eri silk represents a very small portion of the silk market. Another type of silk is Ahimsa silk, which is made from the cocoons of Bombyx mori moths after the moths chew their way out of their cocoons. Due to the broken strands, less of the silk is usable for textile production, so Ahimsa silk costs more than conventional silk. Ahimsa is the Hindu word for non-violence. Ahimsa silk, though popular with the followers of Jainism, also represents a very small portion of the silk market. Do Insects Suffer? Dropping silkworms into boiling water kills them, potentially causing them to suffer. While the insect nervous system differs from that of mammals, insects do transmit signals from stimuli that cause a response. Experts disagree over how much an insect can suffer or feel pain. Most, however, leave the door open to the question and believe it may be possible that insects feel something akin to what we would classify as pain. Even if you accept the premise that insects dont feel pain in the same way that humans or even other animals experience it, vegans believe that all creatures are deserving of humane treatment. While it may not technically hurt them, when a silkworm is dropped into boiling water, it dies—and death free of pain is still death. Why Vegans Dont Wear Silk Vegans try to avoid harming and exploiting animals, which means they do not use animal products, including meat, dairy, eggs, fur, leather, wool–or silk. Since vegans consider all insects sentient, they believe these creatures have an animal right to a life free of suffering. Even the harvesting of Eri silk or Ahimsa silk is problematic because it involves the domestication, breeding, and exploitation of animals. Adult Bombyx mori silkmoths cannot fly because their bodies are too big compared to their wings, and adult males cannot eat because they have underdeveloped mouthparts. Similar to cows that have been bred for maximum meat or milk production, silkworms have been bred to maximize silk production, with no regard for the well-being of the animals. To vegans, the only possible ethical way to produce silk would be to collect cocoons from wild insects after the adult insects emerge from them and dont need them any longer. Another ethical way to wear silk would be to wear only second-hand silk, freegan silk, or old pieces of clothing that were purchased before one went vegan.

Abortion Is Not Justifiable - 855 Words

Abortion Every human being is a person. Every person has the right of life here on Earth. Abortion kills an innocent human being. Abortion by definition means the deliberate termination of a human being. Deliberate by definition means intentional. Abortion is the killing of innocent people who have no say in the ending of their life. Why are 42 million human beings deliberately killed worldwide each year? How is this be justified? It’s not justifiable! That baby feels the pain of the abortion. That human being is having it’s limbs tore off its own body and can feel every bit of it. The baby feels both psychological and real physical, organic pain. Let that sink in. Whether or not abortion is a painful experience to the unborn child being aborted, the child is left no less dead as a result of the carrier s choice. Poverty, rape, disabilities, or â€Å"unwantedness† does not justify abortion! If someone s right to life truly were established or removed based simply on their wantedness, what would that mean for those in foster care or for the homeless? When it comes to abortion, there is no shortage of What if...? s. Just when it seems the injustice of abortion has been firmly established, you ll hear things like: What if the woman was raped?, What if she can t afford a child?, or What if the baby is deformed? Even if the biological parents want nothing to do with their offspring, there are families all over the nation waiting desperately to adopt a baby, familiesShow MoreRelatedIs Abortion Justifiable In Cases Of Rape Or Incest?1496 Words   |  6 PagesAbortion is a topic that people love to argue. It is super easy to throw emotions into the argument because many people feel so strongly about it. People argue that abortion is either a good solution or a bad choice by the mother. However, many of the women who choose to have an abortion feel like it is their only choice. Finding out you are pregnant can be profoundly scary. Especially if the pregnancy is unplanned, or the mother is a victim of rape. It is assumed that most women who have beenRead MoreThe Argument Of Defending Abortion850 Words   |  4 PagesDefending abortion is always controversial. But, in some circumstances it can be justified. In the case of Clare Macwurter, her mental state questions if abortion is permissible. Judith Thomson’s article â€Å"A Defense of Abortion† argues analogies defending her reasoning for justifiable abortion. In some cases, Thomson reasons that abortion is sometimes justifiable. Munson states, â€Å"When the reasons for having an abortion are trivial, then abortion is not legitimate. When the reasons are serious andRead MoreEssay on The Debate on Abortion1316 Words   |  6 PagesThe Debate on Abortion Part A Abortion is the premature expulsion of the foetus from the womb. You need to perform an operation to perform this. Abortion is now legal if two doctors agree on either of the following:  · That continuing the pregnancy means that there is a risk to the womans health. Or that of her existing children greater than if the pregnancy was terminated, allowing up to 24 weeks of pregnancy  · Or that continuing the pregnancy would involveRead MorePractical Ethics, By Peter Singer, The Modern Bioethical Philosopher1469 Words   |  6 Pagesweighted. According to Singer, a being’s interest should be weighted on the basis of the properties of the being and never on the basis of its affiliation to some abstract group (Peter n.p). The book studies a wide array of ethical issues including abortion, sex, race, ability, infanticide, political violence, the moral status of animals, obligation to assist others, overseas aid, species, embryo experimentation, and euthanasia (Review of Practical Ethics n.p). In assessing the lives which are pleasurableRead MoreAbortion Is The Act Of Ending The Human Life Of A Pregnant Woman1528 Words   |  7 PagesIn the following paragraphs we will see a basic discussion on six general ways that abortion is performed. We go into graphic detail explaining the procedures that are used in such manners. Here we determine within oursel ves if abortion is right, justifiable, non-justifiable, wrong, murder, manslaughter, or criminal negligence. Here we posed provoking questions that make one think on the issues that are relevant to living things. Here we are shown what one side is like and excusable for a fetusRead MoreEssay about Justification Of Violence970 Words   |  4 Pagesshould fight back and do what they have to do to save themselves before its too late. Other situations which call for justifiable violence, in my opinion, are robbery at gunpoint and any other type of unprovoked violence. Other than self-defense, I do not believe violence should be tolerated at any cost. Hitting children when they do something quot;wrongquot; is not justifiable. I believe that if a child does something their parents dont want them to do, they should be taught not to do it anymoreRead MoreIs Abortion Morally Wrong?1397 Words   |  6 PagesAbortion is viewed as an ethical issue worldwide as it has many debates which causes question: Should it be considered morally ethical or not? Should it be legal or illegal? Is it wrong, is it, right? In addition to multiple theories: Beliefs, Morality, Logic, Science and many others. Some argue that abortion is morally wrong because it has a right to life. While the opposing view believe that its morally correct because it holds no right to life. The text â€Å"The Deliberately Induced Abortion ofRead MoreAbortion Essay755 Words   |  4 PagesPersuasion Abortion The thought of killing a human being, to most people, is bone chilling and can stand the hair on the back of your neck on end. Taking some ones life is the end all, and even in the most justifiable circumstances, anyone would buckle and not go through with it. Abortion, on the other hand, is a justifiable murder do to the fact that if you don’t think you can take care of a child, why even go through the psychological changes to change your mind. Abortion is an operationRead MoreThe Abortion Debate Essay1544 Words   |  7 Pages No matter where you stand on the issue, abortion is a highly debated topic in today’s society. In this essay I will examine both sides of the abortion issue. I will begin with a brief overview of the abortion debate, to include the morality of the situation. Next I will discuss the Pro-Life argument. Lastly I will look at the Pro-Choice view. In the final analysis I will show how utilitarianism, altruism, and situational ethical views apply to abortion. Having in mind the extreme controversy surroundingRead MoreThe Need For Civil Disobedience Essay1287 Words   |  6 Pagescivil disobedience. He states that the act of civil disobedience can be justifiable. One of the acts that he talks about is the act of nonviolence. He holds that people like Stuart Brown, Rex Martin, and Michael Bayles admit to an act of civil disobedience; but states that nonviolent civil disobedience is justifiable and that violent civil disobedience is not justifiable. (Morreall, 1976) Abortion Civil Disobedience Abortion is it right or wrong? This has been a question that so many of us have

Lucy Gault Free Essays

In the novel, The Story of Lucy Gault, chance plays a tremendous role. There are numerous examples of this. From the very beginning, the fact that Lucy goes for a swim, and then gets hurt on her way back through the woods, starts the plot. We will write a custom essay sample on Lucy Gault or any similar topic only for you Order Now With her not returning home, and the chance happening that her clothes were not all washed out to see, her parents left the country with out her, a critical point, never to see her again. If they had not found any of her clothes, or her sandal, they may have continued to look for her in the countryside. At this same time, the fact that Henry happened upon her under the black coat at Patty Lindon’s old place was another chance happening. And what if Henry had not needed the stones to repair the O’Reilly’s sheep fence, the reason he went to Liindon’s. Lucy survived and the story continues. And what about the first visit by Ralph – he got lost, came up a strange road that to him did not look like an avenue, did not expect to find a house, and it happened to be Lahardane, and by chance, once again Lucy was home and came out of the house. These suggest the hand of fate during not only Lucy’s life, but that of her parents and Ralph as well. The tragic consequences of Lucy’s mother and father finding her clothes along the shore prove to them that she had drowned, lost at sea while swimming alone. Convinced of this, they stop looking for Lucy and decide to continue with their plans to leave Ireland without her. They never look back. They move to England, and then continue to move from place to place, never contacting anyone at Lahardane with their updated location. Thus no one was able to let them know that their daughter had survived and was growing up without them. And likewise, they not seeing her mature. When Lucy first disappeared, Bridget confirmed that she had seen Lucy come home in prior nights with damp hair, proof that she had been swimming alone. They could not get past this fact of dishonesty. They had called her name in the woods to no avail. They blamed themselves, and seeing her clothes, and just one sandal, meant that she had drowned. As nothing was seen by the fisherman, it could only remain the sharks. There was no other answer. Misinterpretation plays a major role in this novel, and in everyone’s lives. Communication of all forms is vital. How to cite Lucy Gault, Papers

Marketing Plan Netflix free essay sample

This cost $13. 95 per month and limited the customer to two rentals at a time. They also started opening more and more distribution centers to keep up with their overwhelming demand from customers at this time. This company just continued growing, by the summer of 2002 they had 670,000 subscribers, offered 11,500 different titles, and signed revenue-sharing agreements with more than 50 film distributors. By February of 2003, Netflix had one million subscribers. Finally, after more than five years in business, Netflix, Inc. ad its first profitable quarter in June 2003. It looks like Netflix, Inc. is going to be a business that stays around for a very long time. They have great customer loyalty, a large distribution system with many centers to keep up with their 1. 1million subscribers. Today Netflix subscribers can rent DVD’s unlimited and have the option of renting anywhere from one to three DVD’s at a time or unlimited streaming on the internet or through certain gamin g consoles. We will write a custom essay sample on Marketing Plan Netflix or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The fee for the subscription ranges from $7. 99 to $29. 98 per month. The company has more than 15,000 titles and keeps an inventory of more than 5 million discs to make sure customers are always satisfied. Netflix has more than 20 regional shipping centers around the United States; this helps customers to receive their DVDs a day or two after ordering them on the companys Website. Market The Netflix market includes anyone who is interested in watching movies. It also includes anyone who has a gaming system like, PS3, Wii or Xbox. There are even some new smartphones that allow you to download a Netflix app on them to watch on the go. Competition There are several different competitors of Netflix one of them is Hulu Plus, they offer online streaming for $7. 99 a month. There is also Blockbuster who came out with a similar online DVD rental system in 2004. Hollywood Video developed the Movie Value Pass in 2004, where customers were allowed to rent up to three movies for a flat monthly fee. Redbox has $1. 00 rentals for one night and also now offers video games for $2. 00 per night. Some other companies, like Wal-Mart and Amazon, tried an online model as well. SWOT Analysis Strengths The first strength is no long line ups and late fees. Customers can select movies and put them into their rental queue, edit them anytime they choose and they can keep the movies as long as they want without the hassle of due dates. The second strength is very competitive prices. For as little as $7. 99 a month, people can watch as many movies as they want, either streaming or on DVDs. For just a bit more, a higher number of DVDs can be out at a time or both customers can have the option of both DVD and streaming, giving users more flexibility. This is less expensive than paying for cable movie channels, while giving the customer more selection. Weaknesses One weakness is customers cannot get their movies immediately; they have to wait for the mail to arrive. Delivery normally only takes 1 or 2 days, but if it’s delayed by the post office this can result in longer waits. Another weakness is inventory costs. This is a problem again because the DVD’s are sent through the mail and might be broken or lost during delivery. In addition, because customers are able to keep DVD’s as long as they want it is hard to keep track of what might be available to customers or what might be needed and because of this there is a possibility of losing customers because of long wait times. Opportunities With all the new development of network technology, NetFlix will soon provide the service of allowing customers to download movies on the Internet in the near future. This new feature will save NetFlix a lot of money in packaging and postage fees and will also give more customer satisfaction because of no wait times for movies. Another great opportunity is that Netflix will soon begin offering video game rentals to their customers. This is a very popular amusement in today’s world and has very big potential. Threats One major threat is other streaming offerings such as Hulu and YouTube. Streaming is a pretty popular way of watching movies today. Just about anyone with a lot of money can get licenses on content and provide this service. Netflix needs to stay competitive in this area with pricing and with a good selection of movies to choose from. Another threat to Netflix is traditional rental stores. Some advantages that a traditional rental store has are that customers can get their movie on the spot and they do not have to pay a monthly fee. This is beneficial to people who do not watch a lot of movies.

Great Gatsby and Elizabeth Barret Browning comparison Essay Essay Example

Great Gatsby and Elizabeth Barret Browning comparison Essay Essay Example Great Gatsby and Elizabeth Barret Browning comparison Essay Essay Great Gatsby and Elizabeth Barret Browning comparison Essay Essay In what ways do the texts you have surveies highlight the altering values of dreams and desires? The construct of dreams and desires are a invariably altering ideal experienced in human nature. and this construct is explored through Elizabeth Barrett Browning’s anthology of poems â€Å"Sonnets of the Portuguese† and Francis Scott Fitzgerald’s satirical novel â€Å"The Great Gatsby. † Correlative thematic concerns originate between the Victorian epoch and the Jazz Age in relation to dreams and desires and furthermore to the nature of love and perceptual experiences are undertaken doing these texts valued upon consideration of each other. Through deconstructing these texts it becomes evident that these values are influenced by each text’s composer’s contextual influences. : Similarly. the function and value of each composer within their context must be undertaken to grok the value and position of their Reconstruction of their epoch. Elizabeth Barrett Browning’s Victorian context shapes her perceptual experience in the rating of love and the function of adult females. In the building of her verse forms. ‘Sonnets from the Portuguese’ structured inspiration derives from Romantic prose. whilst refering to the rigorous signifier. Leting for a focal point on the thematic concerns of her verse forms instead. Barrett Browning’s poems decidedly research the patterned advance of the extremely idealized love of herself and Robert Browning. Rejecting the societal outlooks of her context through her presentation to Browning of her deeply personal verse form. her verse forms provide penetration to the female perceptual experience of courtly love. Through this alone we can see that Barrett Browning is an illustration herself of altering values as she rejects societal conventions of her epoch by utilizing the sonnet signifier. which was dominated by males at the clip. whilst adult females tended to be limited to the fresh signifier. She uses this signifier to show and show to Robert Browning the extent of her love. Love is explored in both texts as a major thematic concern stand foring altering values of dreams and desires. Jay Gatsby in Fitzgerald’s â€Å"The Great Gatsby† had spent the last 5 old ages of his life constructing his dream and perfect phantasy that he wishes to portion with Daisy. Throughout the fresh his dream and desires are tested yet he still remains hopeful. Out of all the characters Gatsby seems to be the lone 1 with this hope. doing him a perfect representation of the altering ideals of love. and furthermore dreams and desires. In Barrett Browning’s clip. the impression of love was believed in and practiced through wooing in comparing in the Jazz age where love was no longer idolised and merely one out of so many people has that same sort of hope as about 80 old ages before. When comparing these 2 texts we can see that over this clip the value of dreams and desires alterations. in this instance the significance of love becomes less of import. In the Great Gatsby. the manager uses symbolism to demo the altering value of dreams and desires. The green visible radiation at the terminal of Gatsby’s pier represents his hopes and dreams for the hereafter. It is foremost brought up in chapter 1 reflecting brilliantly ; stand foring his house belief in his love for daisy. until it bit by bit loses its strength in Chapter 9 â€Å"Gatsby believed in the green visible radiation. the orgastic hereafter that twelvemonth by twelvemonth recedes before us. † Throughout the film his belief in his dreams are tested and through the gradual lessening in the green visible radiations strength. we can see that it represents Gatsby’s gradual lessening in his belief in his dreams as he realises the jobs that arise and how they affect the prosperity of his desires. This alteration over a short clip is besides present in Barrett Browning’s sonnets and her love for Robert. In sonnet 1 she describes her love as a shadow pulling her dorsum by the hair. as she doesn’t understand how she’s feeling. she’s unfamiliar with the feelings of love. Gradually by the terminal of her sonnets she is strong in her love for Robert stating â€Å"how do I love thee. allow me number the ways! † as though she loves Robert in more ways than 1 and she knows how she feels now and is certain of those feelings. This represents her ain changing values as her dreams and desires are unsure. yet they become to love Robert and throughout the sonnets we can see that she values this love more and more and becomes more confident in that love. When sing the context of Elizabeth Barrett Browning we can recognize the importance of her sonnets and furthermore her love for Robert. When viewed as a whole. her sonnets represent the alteration she experiences of the value of her love being highlighted. In Fitzgerald’s â€Å"The Great Gatsby† this gradual alteration thought is besides present in the character Jay Gatsby and his loss of value for love and his ain dreams and desires. In both these texts we can see that dreams and desires are altering values both in short and longer periods of clip. The context of each text is taken into history when deconstructing these texts as it shows the significance of the representation of altering values. Jay Gatsby is the lone 1 in his clip who portions the same hope in his dreams and desires as Barrett Browning 80 old ages prior. Therefore we can see that both the great Gatsby and Sonnets of the Portuguese are texts that highlight altering values of dreams and desires.

The Importance of the Central Limit Theorem

The Importance of the Central Limit Theorem The central limit theorem is a result from probability theory. This theorem shows up in a number of places in the field of statistics. Although the central limit theorem can seem abstract and devoid of any application, this theorem is actually quite important to the practice of statistics. So what exactly is the importance of the central limit theorem? It all has to do with the distribution of our population. This theorem allows you to simplify problems in statistics by allowing you to work with a distribution that is approximately normal. Statement of the Theorem The statement of the central limit theorem can seem quite technical but can be understood if we think through the following steps. We begin with a simple random sample with n individuals from a population of interest. From this sample, we can easily form a sample mean that corresponds to the mean of what measurement we are curious about in our population. A sampling distribution for the sample mean is produced by repeatedly selecting simple random samples from the same population and of the same size, and then computing the sample mean for each of these samples. These samples are to be thought of as being independent of one another. The central limit theorem concerns the sampling distribution of the sample means. We may ask about the overall shape of the sampling distribution. The central limit theorem says that this sampling distribution is approximately normal- commonly known as a bell curve. This approximation improves as we increase the size of the simple random samples that are used to produce the sampling distribution. There is a very surprising feature concerning the central limit theorem. The astonishing fact is that this theorem says that a normal distribution arises regardless of the initial distribution. Even if our population has a skewed distribution, which occurs when we examine things such as incomes or people’s weights, a sampling distribution for a sample with a sufficiently large sample size will be normal. Central Limit Theorem in Practice The unexpected appearance of a normal distribution from a population distribution that is skewed (even quite heavily skewed) has some very important applications in statistical practice. Many practices in statistics, such as those involving hypothesis testing or confidence intervals, make some assumptions concerning the population that the data was obtained from. One assumption that is initially made in a statistics course is that the populations that we work with are normally distributed. The assumption that data is from a normal distribution simplifies matters  but seems a little unrealistic. Just a little work with some real-world data shows that outliers, ​skewness, multiple peaks and asymmetry show up quite routinely. We can get around the problem of data from a population that is not normal. The use of an appropriate sample size and the central limit theorem help us to get around the problem of data from populations that are not normal. Thus, even though we might not know the shape of the distribution where our data comes from, the central limit theorem says that we can treat the sampling distribution as if it were normal. Of course, in order for the conclusions of the theorem to hold, we do need a sample size that is large enough. Exploratory data analysis can help us to determine how large of a sample is necessary for a given situation.

THTR 201 Production Response Essay Example | Topics and Well Written Essays - 500 words

THTR 201 Production Response - Essay Example Mr. Darcy is not an easy man to love and at first is graceless and stiff making Elizabeth to be prejudicially inclined to make unwarranted observations towards him. The development of this love and attraction between Darcy and Elizabeth commences with the refusal by Darcy to have a dance with Elizabeth, which would be followed, later by Elizabeth’s passionate refusal to his initial proposal at a wonderfully wet rainy scene. Though female characters dominate the play, there are strong performances by males as shown by the sycophantic Mr. Collins and the commanding and all-powerful Mr. Bennet. Mr. Collins shows in the play that all the six women from Bennet’s household will be under his command and mercy as he stands to inherit the entire estate which makes the senior Mrs. Bennet to try and find means of safely marrying off their other daughters. My three favorite characters are Elizabeth, Darcy and Mrs. Bennet as they clearly give credence to the name of the play, which is pride and prejudice. Elizabeth and Darcy are very quick to judge someone else and are proud emphasizing the human natural instinct to judge quickly on the first impression. Both the eventual two lovers have strong negative first impressions of each other and people in general and it becomes more fun when they get over their pride and come together at the end of the play. Mrs. Bennet is equally my favorite character as having known the character of Mr. Collins; she endeavors to ensure that her remaining five daughters have the best in life and would want them to be safely married off. These characters of being proud and prejudicial to others also apply to me as in most instances, I have always been proud and make perception of people even before knowing them. The major theme in the story â€Å"Pride and Prejudice† is love as it is a courtship between Elizabeth and Darcy and these two have to overcome numerous

Mary Todd and Abraham Essay Example | Topics and Well Written Essays - 500 words

Mary Todd and Abraham - Essay Example The letter reveals that the First Lady was more than a wife to the President. During that time, she was also his adviser, assistant, and bearer of blessings for the people. Where Abraham cannot be, Mary Todd is there so that the people will have someone to talk to about their problems and woes. Mary Todd is given the liberty to act out on her own, but she does not abuse it and still calls to Abraham for the final say. Their relationship as a couple and as partners is a healthy give-and-take one. The letter reveals that Abraham Lincoln regards his family just like he would do his country. Mary Todd knows that Abraham is not accustomed to writing, yet she still writes to update him, and although no reply is imminent, she still intends to tell him what is going on with their family. In return, Abraham expresses his love for his family by making sure that they are well and that they have everything that they need. When Mary Todd asked for money, she assumed that Abraham will send it, whi ch means that Abraham tends to their needs just like he oversees the needs of everyone. After reading the letter, it can be concluded that the study of primary documents is important because it conveys a lot about the writer of the letter and the intended recipient.

The Marketing Planing Process Marketing Essay

The Marketing Planing Process Marketing Essay Just as a healthy skin requires the proper pH balance to flourish, a strong brand like NIVEA requires a marketing plan that must find the right balance to built consistency all around the world. Beiersdorf the German manufacturer has mastered this balancing act with all the skill of an Olympic gymnast. This has made NIVEA the most recognised skin and beauty care brand in the world NIVEA crà ¨me was first introduced by Beiersdorf in the year 1911. Beiersdorf, founded in 1882, has grown to be a global company specialising in skin and beauty care for men and women. NIVEA, one of the oldest and biggest cosmetic brands in the world has successfully transformed itself from a single skin care brand to a trustworthy and contemporary personal care brand for all family types. The brand stretched itself by sub-branding to many new segments, always nursing the core mother brand NIVEA. NIVEA brand has now extended to more than 15 products ranges extending from sun care to facial moisturisers, deodorants and shower products. Beiersdorfs (BDF) Cosmic division decide to have an eye the NIVEA brands growth since last few years. NIVEA is the largest cosmetics brand in the world and it competes against the major brands from the European markets. South and Central America, Eastern Europe, and Asia were the new targets of company to expand the NIVEA brand. NIVEA had created a number of new sub-brands that broadened the companys offerings. Sales in Beiersdorfs cosmic division is primarily driven by NIVEA, grew from à ¢Ã¢â‚¬Å¡Ã‚ ¬1.4 billion in 1995 to à ¢Ã¢â‚¬Å¡Ã‚ ¬3.8 billion in 2005.Source http://www.thetimes100.co.uk/ NIVEA is coming up with a new range of MEN care products NIVEA for MEN Q10 range. This report will start with a situational analysis and then will conclude with a marketing plan for NIVEA. SITUATION ANALYSIS Macro environmental factors for NIVEA are analysed to carry out the situational analysis. The PESTEL factors are: POLITICAL Government stability Foreign trade regulations and taxation policy Privatization and the Security measures For NIVEA and skin and beauty care industry the political factors can be: NIVEA as a skin care industry manufacture must produce safe products that do not contain any harmful substance or are harmful for the consumers. For example SAFETY ASSESSMENTS-The manufacturer or supplier of the cosmetic product is responsible for ensuring it is safe and each cosmetic must be assessed for safety by a duly qualified safety assessor before it is made available to the public.(Ref 1) Foreign Trade Policies and regulations over the imports/exports of products can act as a barrier for such companies. For example in countries like Iraq there may be high taxes on import of such goods or if the company plans to open a manufacturing unit in a country the political laws may not permit to do so The political challenge is that NIVEA needs to follow the all the different government leadership styles in various countries where it performs its operations. As in some countries the availability of raw material or some drug content to be used in manufacturing may not be allowed to produce or import. ECONOMIC Interest Rate Unemployment and inflation For NIVEA and skin and beauty care industry the economic factors can be: Due to the volatile interest rates and the slump in the financial markets in 2007 most of the companies had to face financial crisis. NIVEA also had to make sure that these factors do not affect the sales and lead to crisis. NIVEA has to abide by (The Control of Misleading Advertisements Regulations 1988) and follow the rules set by Advertising Standards Authority. Their adverts should be clear and not mislead the consumers. The rise in the inflation rate resulted in a strong dip in the overall sales of the company. The pressure on prices generated by increasing competition in the premium skin and beauty care market resulted in reduced prices and hence reduced profits. This was a major concern in the company and also the industry. SOCIAL Population demographics Income distribution Lifestyle changes and Consumerism. For NIVEA as skin and beauty care product manufacturer the social factors could be: Consumers have become more cautious about their skin and the way they look. Men/Women both equally are paying more attention towards their looks and are keen to use the products that could help enhance their skins textures. The income distribution plays a very vital role, NIVEA has tried to target consumers at all the different levels from 18-60. Deodorants and other facial products are used by customers of 25-50 years of age irrespective of the gender. Men use after shave and balms to have smooth shaves and looks. On the other hand women use facial creams to have soft skin and glowy looking skin. Anti wrinkle and crà ¨me for aging skin is used to target customers between 40-60 and irrespective of the gender. Different age groups use different products for their beauty and needs. NIVEA has targeted women from 13-19 with its NIVEA Visage, NIVEA for MEN exclusive men products like shaving gels, roll on, after shave balms etc. A large range of products is available for women from 25 45 years of age from NIVEA. TECHNOLOGICAL Speed of technology Rates of obsolescence Government and Industry focus on technological effort For NIVEA as skin and beauty care product manufacturer the technological factors could be: The rate at which the technological advancements take place, companies like NIVEA also has adapted quickly and improved its innovation by using better technologies and doing a lot more research. It may be possible that due to environmental factors some changes may be done in technology to save environment. For example NIVEA continuously works with its Research and Development team to make products that more useful for consumers and least harmful for environment. Technological advancements can help NIVEA to work with better manufacturing processes and units. ENVIRONMENTAL Pollutant problems Waste disposal Environmental pressure For NIVEA as skin and beauty care product manufacturer the environmental factors could be: The ambitious Environmental Protection and Occupational Safety Management System at Beiersdorfs Chilean Affiliate is being successfully adhered to in practice. This was the result of the review of the Modules I and II during the first ESMAS audit in May 2007.(Ref 3) Many different Organisations for animals keep a track that in manufacturing of such products animal prosecution is not included or animals are not used for testing purposes. Some countries have even banned these methods and impose heavy dues on the companies who follow those practices. (PETA) In the 2009 reporting year, the audit team witnessed first-hand the quality of the environmental and occupational safety measures in place at four Beiersdorf locations. During the multi-day Environmental Protection and Safety Management Audit Scheme (ESMAS) audits, the team inspected and certified Beiersdorf plants in Spain, Mexico, Thailand and Indonesia. The results were a success: all production sites were in full compliance with the international ISO 14001 (environmental safety) and OHSAS 18001 (occupational health and safety) standards for environmental and occupational safety management systems. (Ref 3) LEGAL Consumer Product Safety Act (1972) Fair packaging and labelling act (1966) Federal Trade Commission Act(1914) Magnuson-Moss Warranty Act(1975) For NIVEA as skin and beauty care product manufacturer the legal factors could be: Legal factors may include government laws, labour laws that can affect an organization: There are many laws that affect the trade practices that all the companies have to follow, NIVEA also follows all the legal issues that do not violate any act. NIVEAS CURRENT MARKETING STRATEGY NIVEA FOR MEN promoted the new launches of its products through a mixture of above the line and below the line promotion. The use of sport was a key element here, NIVEA FOR MEN supported football events at a grass-roots level through its partnership with Power league to build positive relationship with men. This helped create strong Brand Affinity for NIVEA FOR MEN among men and drive the sales. Ref 4. Above the line promotion included television and cinema adverts, this reached a wide audience. By using links with sport, NIVEA FOR MEN aimed to build a positive male image associated with male facial skin care. SWOT ANALYSIS STRENGTHS NIVEA has a good reputation and brand name. NIVEA is a Global Brand with ability to act local. The Marketing staff with the skills to help promote the above mentioned products effectively. WEAKNESSES Target customer and product range relevance was still not established. The sales and marketing techniques used by NIVEA FOR MEN was not defined clearly. OPPORTUNITIES NIVEA FOR MEN saw a rise in market share, hence an opportunity to increase the market share. Product line can be extended to procure more market share. New products could be introduced as men started buying more advanced products. Women could be targeted as they but products for men. THREATS: Cost of products and sales promotions have become the drivers for sales. Risk of competitors, since some of them have substitute products for support. Improved RD have increased the costs of the products. Lack of innovative products for men. MARKETIN PLAN FOR NEW NIVEA FOE MEN REVITALISING Q10 RANGE NIVEA FOR MEN are coming up with NFM Revitalising Q10 Range, which would help them to increase UK male skincare market. In relation to the above, a marketing plan has been developed. Source- http://www.dsh.cn/en/images/resource02_pic1.gif Set Objectives Setting clear objectives results in a successful marketing plan that must fit overall strategy of the company. In terms of NIVEA their goals were clearly defined as to continuously increase the market share in all areas through qualitative growth and to further improve our strong earnings situation. They also intend to achieve these objectives by continuing to successfully implement their Passion for Success Consumer Business Strategy. (Ref 6) MARKETING OBJECTIVES To expand the current NIVEA FOR MEN To sell more and more NFM products to women. To create NFM brand image as a reliable, user-friendly and good value for money product and to strengthen the brand value. To create oneness in the brand. MARKETING STRATEGY Focus on product development combined with an emphasis on consumer needs is a key differentiator for NIVEA FOR MEN. Strategy would emphasis on promotion of NFM products using the right marketing mix. Choice of Markets: To grow its market share and develop its product range NIVEA has chosen product development as the growth strategy. NIVEAs researches have shown that men mainly wanted skincare products that protected the face after shave. Men are willing to buy products that helped calm and soothe irritated skin caused by shaving. So this is how NIVEA came up with idea to target MEN and develop products that could fulfil the needs of men all over the world. Sales of male skincare products have grown steadily since the launch for NIVEA for Men in 1998 and 2003. The market in 2008 was worth over 117 million pounds with male facial products worth 49 million pounds. (Ref 5) Segmentation: Nivea for Men has segmented its customers on the basis of age, gender and occupation. Gender NIVEA for Men as the name suggests is an exclusive product for men. The range contains all the male products like face wash, deodorants and roll-on, shaving gel, after shave balm, moisturiser, and shower gel. Age NIVEA for MEN the new range should be targeted for men from 18- 25, 25-35 and 35 55. Income- All NIVEA for Men products are not very highly priced, keeping in mind the target customers. But some rechargeable shavers are in the premium segment for NIVEA which is targeted on 25-40, young working professionals. Generally NIVEA has targeted customers who are working professional and they need to socialize in everyday life for their business and they need these products everyday. Shaving gels, post shave balm, roll-ons and moisturisers. Targeting: On the basis of segmentation we will target the current customers of NIVEA for Men those who have been using NIVEA products already. Secondly we will also try to capture new customers who are using the substitute products on the basis of value of NIVEA for Men products and effective prices. Brand Positioning : The NIVEA for MEN Revitalising Q10 range is for the skin care to look bright , healthy and revitalised. With competitive pricing as compared to the competitors NIVEA for MEN can create a unique position in market. The formula for Q10 range is unique which contains no alcoholic content which gives it an edge over the similar products from competitors in the market. So NIVEA for MEN can position itself as the only for men exclusive range with reasonable price adding value to customer both in terms of quality and money. THE MARKETING MIX http://www.netmba.com/images/marketing/mix/mix.gif The right combination of marketing mix that is Product, Price, Place and Promotion can provide a brand the right strategy to target its customer. Let us define the marketing mix for the new NIVEA for MEN Revitalising Q10 range. The NIVEA for Men is in the launch phase of the Product Life Cycle so the product boundaries and features must have a clear definition. http://www.thetimes100.co.uk/case-study-the-use-marketing-mix-product-launch-87-303-3.php Product Customer Solution: The company has made the new NIVEA for Men range more effective and consumer-friendly. Research Work: To know what its customer wants NIVEA conducts researches through: Focus groups to listen to customer directly. Product testing with customers in different markets. Through their website a special section WHAT MEN WANT. Variety: NIVEA for Men has come up with the fuller range of products for men keeping in mind that what men want. It has NIVEA for Men eye roll-on, face wash, post shave balm, shaving gel and moisturiser. Quality: NIVEA for Men has come with a product range that provides unique quality of Q10 revitalising coenzyme that is very essential for skin. This provides NIVEA with a competitive advantage to beat the competition. Packaging: For Packaging NIVEA for Men can go for large packs which use minimum of plastic and that too recyclable. The packaging must include The packaging includes: Brand Name Instructions The Company Address Ingredients Safety Hazards Bar Code NIVEA has clearly understood the needs and wants of its male customers, there problems and so have come up with a complete solution to customers needs with the new NIVEA for Men Q10 Revitalising range of products. Place Convenience: For customers convenience it is important that the product is in range of customers that is easily approachable. Keeping in mind the target customers NIVEA for Men must aim to use as many as relevant distribution channels. Using distribution channels as B2B strategy so that the product reaches the point of sale. Main sales can be retained through large retail store and chains. Already NIVEA has different sources of sale for B2C like Boots, Tesco, Sainsburys, Superdrug, Waitrose, ASDA, Wilkinson, Morrisons, Body Care, and Savers.(Ref 7) Making availability of NIVEA for Men products at wide range of stores ensures the customer reach to these products hence customer convenience. NIVEA products are also available on AMAZON.co.uk so even more customers can be targeted through e-marketing and e-sales. Price Customer Cost : there are many factors like cost of production and transportation that affect how the product is finally priced in the market. As the product is for consumers so it must provide the right value for money to the customers in the market and attract them to buy these products. For NIVEA for Men in the launch phase NIVEA should follow the Market Penetration Pricing. The price of NIVEA for Men products would be low initially to attract maximum customers and capture a large market share. NIVEA for Men can also price its range on competitive base. As competition there are substitutes but are priced highly in the market so a lower price would help NIVEA for Men to gain competitive advantage over its competitors. Promotion Communication: With promotion we can tell are customers that what we have for them and persuade them to buy those products. For promotion NIVEA for Men can implement two types of promotions. Direct Promotion With the direct promotion that are directly paid NFM can go for TV Advertisements, Newspaper Advertisements. Indirect Promotion NFM can organise events for B2C and trade fairs for B2B customers. With Public Relation NFM can go for Press Releases where NFM can target large audience. Sponsoring some events like sports, for example NFM can join the LONDON Olympics 2012 specifically targeting the male Olympic Games. NIVEA can come up promotional campaigns with mobile services company to send promotional texts to all their customers. Distribution of free samples at beginning stage of product launch. Association of the brand with social site like facebook and twitter. Implementation of the Marketing Plan This is the most important phase of a marketing plan. A marketing plan has a defined time so for the above plan we can recommend a time of 1 to 3 years which will include all the research work and later implementation. So the implementation would start with: Research Work: Primary Research from Surveys, Questionnaire and Focus Groups that will provide us with Qualitative data. Secondary Research from the existing data of company; the sale over the year and other promotional expenses. Financial Statements providing the budget for further market research and marketing plan. Forecasting the sales and the cost associated with it. We need to keep in mind the challenges we can face during the implementation of Marketing Plan. Customers may start avoiding the product in case of excessive promotion. Customers may perceive NIVEA for Men as a poor quality product as initial prices will be low due to the launch. Competitors may come up with similar range and price. CONTROL In order to properly control our marketing plan we should: Regularly monitor the progress. Is the plan working or not. Monitor the sales , revenue generated, Return on our investments, customer satisfaction levels through researches and repeat purchases. Employees must be rewarded for achieved objectives. Employees are the main working force behind the plan so employee satisfaction with appraisals and rewards must be done. Market and customer choices changes every minute so regular market researches would help NIVEA for Men to rate their product in market. Any plan needs time to succeed; short term failure should not be taken as the final result. The success of marketing plan depends upon company , people and a smoothened blend between both to achieve the targets. Knowledge of targets and strive to achieve them creates endless possibilities of success. Sample Advertisement- Ref -8 http://www.youtube.com/watch?v=Kq70_xdZBxw CONCLUSION The main focus during the launch of the new NIVEA for men would be the mindset of the main target market. An efficient promotional activity along with sales promotion would be used for the launch. This will help to increase the market share and also would affect the overall sales of the NIVEA and the NIVEA FOR MEN range of products. NIVEA has realised that skin care and beauty products that were associated with women, is a thing of past. In todays world even men have started using these products and there is a major gap in the industry for men products. Hence NIVEA has come up with a all new mens range and get the maximum share in the market. Efficient advertisement in all the mediums will be used and so that will help further boost sales and increase the performance and quality perception in the minds of customers which will help also in the positioning product in the marketplace. CRITICAL REFLECTION Todays world is a digital world where a small number people can become voice of thousands and millions. So is the dynamic nature of marketing which has changed its face with changing global business environment. No more are the traditional methods of marketing followed. Marketing is totally customer centric where the aim is to get as close as to the customer. Companies have not limited themselves to a single state, country or a single continent. The greed for progress has made the companies go global. So has the marketing environment and need to market has changed as per the demand and change in customers who are spreaded globally. Companies change their strategies as per the country they are doing business in. For example Mc Donald does not provide beef or ham burgers in INDIA as it is against the choice of the customers. Keeping in mind the customers requirement the apt marketing plan is made. The plan whose outcome matches with what the customers desire. NIVEA as a company provides its customers with Innovative Skin and Beauty care. NIVEA has emerged as the most recognised skin and beauty care brands in the world. Keeping in mind what its customers want NIVEA does regular research work to provide the right value added product to its customers well then let it be NIVEA female range, NIVEA Visage or NIVEA for Men. Extensive Research and Development, wide range of products, top quality and environment friendly procedure and need satisfying products; these all act as a resource and capabilities of the organization which offers value to its customers. Its been an experience to develop a marketing plan for a company. With the development of the marketing plan I have come across the fact that marketing is a critical part of a business plan. Knowledge Gained With this assignment I have learned the minute details of marketing. Customers are the drivers of the market. How is a customer convinced to buy a product ? The use of different models to enhance the sales and give value to the product. VALUE TO CUSTOMERS Today most of the companies are dropping their brand value dramatically as they are moving away from satisfaction of customer needs and wants. The customers want best value for money and want to be loyal to their brands in this tough economic era. Nivea is continuously trying hard to adapt itself to customers need and offer value to them. They are doing so by launching new range of products and re-launching the existing ones. They are strategising themselves by reaching directly to customers and getting them to test new and improved products. They are focussing on the customers and are trying to create tangible human experiences across all marketing touch points. Their strategy states: Be honest about who you are and where you sit on the customer-focus spectrum Listen to your customers-what is good for your customers and if you are not valuing them what are you loosing. In this tough economic climate, resonate your customers and offer relevant value proposition. Hero your products in order to build ongoing relevance and value with the customers. Evaluate, Innovate, Listen and Communicate. The company focuses on the fact that they want their customers to be more of something that could play a role in the consumers life than selling a cure for a problem. They want their product to be an integral part of customers day to day life. They value their customers because they believe that the customers warm feeling towards the brand might turn into higher sales down the line. Providing value to customers is like putting money in the bank, this helps in repeat purchases, customer retention and positive word of mouth which ultimately leads to new customer acquisition. This helps the firm to secure their future in the market. The companies today are adding value to their customers because of the fact that Marketing strategies have changed. Today the focus point is the customer. The difference in todays marketing strategy and old marketing strategy has been stated below. OLD MARKETING SHORT TERM FOCUS. MARKETING MIX. PRICE AND QUALITY SENSITIVE CUSTOMERS. ALL CUSTOMERS EQUAL. MASS MARKETING. AGRESSIVE MARKETING. TRANSACTION PROFIT. NEW MARKETING LONG TERM FOCUS. INTERACTIVE MARKETING. VALUE CONSCIOUS CUSTOMERS. ALL CUSTOMERS NOT EQUAL. INDIVIDUAL MARKETING. SERVICE FOCUS. CUSTOMER LIFETIME VALUE. Value to customers lead to creating value for products and services. Nivea recognizes the role of its customers in developing its strategy. They believe that working on customers insight has led them to explore themselves beyond their existing comfort zone. LEARNING OUTCOME It is said that the more detailed information that has been collected and the more planning that has been done ahead of time, the faster and the more pleasant the trip. This works well for launch of any product by any company. One of the most fundamental features of any successful Business is creation and implementation of its business plan. We being the future entrepreneurs of tomorrow should have complete knowledge of the Start-Up Plans of any business and it was through this module that I learned about writing a Marketing Plan for any product in any business environment. The Marketing Management Module helped me learn ways to write a plan which should be both analytic and fundamental. It made me learn that the Business Plans requires a degree of expertise in Marketing Principles and Forecasting as well as the ability to gather and interpret relevant research data and formatting it the right way. Initially we just had theoretical knowledge about business plans but this module helpe d us think virtually and bring our knowledge into practical sense. Both module and the assignment proved to be very productive and helped me learn the essentials of a marketing plan. It helped me in bringing out the best through extensive research and exploring the data. A Marketing plan is the base of any business enterprise. Whether it is about launching a new product in the market or expansion of market of an existing product. A number of steps are involved in writing a Marketing Plan which should necessarily define the target market and should understand its needs as well. While doing this assignment on Nivea I conducted a clear and succinctive market research. I worked well on the collection of data and researched in depth on the techniques of writing a Marketing Plan which were taught to us in the Marketing Management Module. Today I have realised the fact that writing a Marketing Plan is a challenging job but taking up this one was worth the effort.  This was the learning experience of a lifetime.    A Marketing Plan runs the gamut from being creative to being pragmatic, but it should be written in a style which will be most receptive for evaluation. I managed to do the same by following all the steps involved in writing a Marketing Plan. Marketing Plan has the following elements which involve Executive Summary, Situation Analysis, Marketing Objectives, Target Markets, Marketing Mix, Marketing Budget and the implementation of the Plan as a whole. The first and the foremost step was introducing my parent company which is Nivea. The introduction defines as to what the company is and where will its product stand in the market. Next was Strategic Analysis of the company which was done using PESTEL analysis and SWOT analysis. SWOT made me understand the Strengths, the Weaknesses, the Opportunities which the company can make use of and the Threats which the company might face in the long run. The PESTEL made me realise the factors which affect the company in its establishment and the w orking. All these factors are very essential to keep in mind at the initial stages of the launch as ignorance of any of these might result in a number of pitfalls. The next step involved defining the Marketing Objectives of the new product which is to be launched. The marketing strategy helped me define why and how the plan would work in relation to all the factors influencing the business entity. I emphasised upon Product development of the new range and the Marketing Mix it would follow. This involved taking into account the companies resources, finances and controls. I tried not deviating myself from the path by keeping regular reality checks. These reality checks are very important at the time of making the Marketing Plans as this would help the firm overcome any pitfalls at the time of execution of the Marketing Plan. The last step was the implementation of the Marketing Plan in which I was sure as to what I was actually trying to achieve for my new series. I kept my central aim visible in order to minimise all the distractions and distortions which would frequently arise. Keeping the aim right is the key to success in the implementation of the Marketing Plan. To conclude I can say that I tried bringing together the Uniqueness and the Passion. Uniqueness so that people get what I want to offer them and Passion to enjoy selling what I want to sell. The Marketing Plan for this product would come into action soon and would help the product attain a good market position in the long run. This would surely help the product attract new customers and create wider market for the product. The brand name NIVEA would also be benefited by the launch of this product as this would add to its goodwill. I would conclude by saying that this assignment required a lot of effort but the effort proved to be fruitful. à ‚  

Obesity Essay

Obesity is an eating disorder and a condition where your Body Mass Index (BMI) is 30 or greater. It is genetic or it depends on your eating habits. This can affect your mental, psychological and physical health leaving you with inabilities to cope up with your daily life. The causes that affect people include lack of breath, having difficulties to sleep, increased sweating, snoring, inability to cope with sudden physical activity, feeling very tired and fatigued every day, and finally back pains.Some symptoms include high blood pressure, high cholesterol problems, heart diseases which lead to heart attacks and fatal strokes which can make you disabled are mainly caused by your inability to exercise . People may have lack of breath because when they breathe, they might not get back enough oxygen for it to go all parts of the body. They might have difficulty to sleep due to lack of breath, snore loudly since they get very tired easily. They get fatigued really easily because they donâ €™t have a lot of energy. They have back pains because they might need to walk a lot.They might have long term problems like high blood pressure, cholesterol, heart attacks and fatal strokes because of their eating habits and their inability to exercise. Obesity can be overcome through a technology called adjustable stomach band which is the safe process replacing stomach stapling as it is very unsafe. Gastric Banding is when they attach a band to your lower part of the torso and they tighten. This works because it triggers your senses not to eat food which makes you thinner and light. After the procedure, which tkes an hor to complete, the doctor can adjust the band so it keeps the size of your new smaller body.Gastric Balloon is a non-surgical way of overcoming obesity. The put a tiny balloon in your mouth and they make you drink a special liquid called â€Å"sterile saline fluid† to expand it. When the balloon is full it will float freely in your body. It takes about s ix months to complete as it is not as effective as gastric banding. This can also cause many health threat as mentioned above. Another process that can help overcome obesity is gastric stapling surgery. It works by them stapling 2 special staples which creates a small pouch where they put a gastric band according to the size you want your new body to be.This solves the problem because it help you to resist eating fat foods and tells your body to work out more. After the procedure, they remove the staples but the band still stays for two more weeks to ensure your body size remains the same. It is very unsafe as it has caused many fatalities as they staples came out and they stomach burst. This is also referred to as gastric stomach stapling. I chose gastric sleeve as it is safe compared to other processes used to lose weight and get rid of your weight pretty slowly compared to other procedures like gastric banding and stapling.It helps you lose the weight faster but is more expensive . It is less complicated rather than stapling your stomach through staples and ensure you out the staples in the correct position and place the band in the correct part and they make it the correct length depending on your weight and BMI. The Gastric Sleeve is used for people who have a BMI of more than 38. It is used to loose weight extra fast as it keeps only 25% of your original body size. The Neel Bagai 8. 4 (T3) procedure takes about a year and a half to complete. It solves the problem by losing 3/4 of your weight.Positive Impacts of Gastric Sleeve: It is safe to do as it is less complicated as they don’t have to cut anything or place anything You don’t need any special devices like a gastric band while the surgery is going on. Negative Effects of the Gastric Sleeve: This has many side effects like you start vomiting, diarrhea and dumping syndrome by becoming moody and your attitude starts to change. Effects: This affects the economy because it costs about US $10, 000 for the surgery but of you need to do gastric banding surgery afterwards, you need to pay an extra $7,000.You even need to take both medical and life insurance, which is optional. Doctors recommend it as it can have medical effects on you. This affects the world socially as you might have to take some time off work to see doctors biweekly for them to see if any problems have occurred with the gastric sleeve. He will even question you about you going through any side effects. After every two months, with the results, he will decide if the gastric sleeve will need to be removed from your torso.

Causal Determinsim - 1448 Words

Causal determinism is the concept that preceding causes give rise to everything which exists such that reality could be nothing but what it is. Science depends on this idea as it aims to find generalisations about the conjunction of certain causes and effects and thus hold some power of prediction about their future co-occurrence. However, in human interaction people assume each other to be responsible for their acts and not merely at the whim of causal laws. So the question which troubles philosophers is whether causation dictates entirely the course of human action or whether we as agents possess some free will. I will argue that free will is an inescapable illusion of the mind, something which never did nor ever could exist under†¦show more content†¦Disregarding its impossibility, a society without reactive attitudes would not be a desirable one as these attitudes serve a socially beneficial purpose. (Fischer. 2005. pp. 37-57) I believe that the same principle applies t o free will. The chemical, social and biological factors which spur our actions are rarely obvious to us and the notion of free will provides us with a satisfying explanation for the actions they produce in us. Taylor judges the different beliefs about the existence of free will against his introspective observations. He feels that he deliberates - an activity which would only be possible if choices concerning his future acts were ‘up to’ him. Additionally he believes that some acts are up to him, whether he deliberates on them or not. However, free action, the ability to act without impediment or compulsion, is not the same as free will. An individual could be free to act yet her actions could still be entirely causally necessitated. Additionally, if an agent’s future actions were predetermined, she could never choose them herself so deliberation would be futile. Simple indeterminism does not offer any more viable explanation for Taylor’s convictions because if people’s actions were totally uncaused, they would hold no control over them. No agent could will her hand to move for she would have no effect on the action of that hand. Thus both determinism an d its opposite are inconsistent with Taylor’s preliminary

The Columbian Exchange - Free Essay Example

Sample details Pages: 2 Words: 487 Downloads: 4 Date added: 2017/09/20 Category Environment Essay Type Argumentative essay Did you like this example? The Columbian Exchange is the exchange of plants, animals, food, and diseases between Europe and the Americas. In 1492, when Christopher Columbus came to America, he saw plants and animals he had never seen before so he took them back with him to Europe. Columbus began the trade routes which had never been established between Europe and the Americas so his voyages initiated the interchange of plants between the Eastern and Western Hemispheres, which doubled the food crop resources available to people on both sides of the Atlantic. When the Europeans explored the Americas, they were introduced to new plants, foods, and animals, as well as riches and land. Foods such as corn, white and sweet potatoes, beans, tomatoes, cacao, fruits, peppers, peanuts, sugar cane, and tobacco were many of the new foods enjoyed by Europeans. Some animals such as wild turkeys, llamas, and alpacas, were brought back to Europe. Native American Indians traded furs with the Europeans, which were lux ury items throughout Europe. It should no longer come as any great surprise that Columbus was not the first to discover the AmericasCarthaginians, Vikings, and even St. Brendan may have set foot on the Western Hemisphere long before Columbus crossed the Atlantic. But none of these incidental contacts made the impact that Columbus did. Columbus and company were bound to bring more than the benefits of Christianity and double entry bookkeeping to America. His voyages started the Columbian Exchange, a hemispherical swap of peoples, plants, animals and diseases that transformed not only the world he had discovered but also the one he had left. The Old and New Worlds had been separated for millions of years before this voyage (except for periodic reconnections in the far north during the Ice Ages). This period of separation resulted in great species divergence and evolvement. There were still many similar species, such as deer and elm, but Europe had nothing like hummingbirds, ratt lesnakes, and hickory and pecan trees. The Columbian Exchange is the exchange of plants, animals, food, and diseases between Europe and the Americas. In 1492, when Christopher Columbus came to America, he saw plants and animals he had never seen before so he took them back with him to Europe. Columbus began the trade routes which had never been established between Europe and the Americas so his voyages initiated the interchange of plants between the Eastern and Western Hemispheres, which doubled the food crop resources available to people on both sides of the Atlantic. When the Europeans explored the Americas, they were introduced to new plants, foods, and animals, as well as riches and land. Foods such as corn, white and sweet potatoes, beans, tomatoes, cacao, fruits, peppers, peanuts, sugar cane, and tobacco were many of the new foods enjoyed by Europeans. Some animals such as wild turkeys, llamas, and alpacas, were brought back to Europe. Native American Indians traded furs with the Europeans, which were luxury items throughout Europe Don’t waste time! Our writers will create an original "The Columbian Exchange" essay for you Create order